PAST WORK
EXPERIENTIAL & EVENTS
I turn an idea into something that brings people together. From the first event ever held in the World Trade Center Oculus to landmark activations at Hudson Yards, I have produced experiences at every scale on time, on budget, and without compromise.
CREATIVE & VISUAL
Great creative doesn't just look good, it communicates something. From shoot direction and graphic design to website development and AI-assisted visual content, I bring a strong visual sensibility and hands-on creative fluency to every project I touch.
Brand is not a logo or a tagline, it is the story a place or platform tells about itself at every touchpoint. Across fashion, retail and hospitality, I have built that story from scratch - shaping identity, messaging and marketing strategies that move audiences and drive results.